Digitalization in practice: The modern form of customer loyalty with the customer app

We are currently working with an insurer on an app for their customers. From the customer's point of view, the benefits of having all insurance products always at hand are obvious. Transparency and an overview of insurance policies taken out are much easier than if the contracts are only available in paper format or even have to be carried in paper form. An app therefore offers a sense of security even on the go. If communication via the app is also made possible and simplified, so that, for example, in the event of damage, a short message with a photo shot can be sent via the app, this is a very fast, useful and convenient way for the customer.

The advantages for insurers are, of course, also based on faster, digital communication, which makes processing extremely efficient. Insurance offers can be tailored to individual customers and adapted to their life situation. It is possible to integrate interactive configurators or computers and thus generate recommendations for the customer. The contract itself can also be concluded via the app.

As in most cases, in addition to the app for the end customer, a web application for administration for insurance employees is also being created and the backend is being worked on to exchange data between app and administration. These are very typical components for digitization: app, administration and server.

In the case presented here, we take an iterative approach in development. Pre-coordinated and defined functions are implemented and then approved. The customer is given the opportunity to test and adjust. A typical agile approach in software development.